“The largest thing on earth is the human ego.” is one of that statements that remain true no matter what – probably today more than ever. In the beginning of this year, I was quite active on various social networking sites like Twitter and Facebook. In the beginning, it was really a lot of fun, seeing all the things my friends were doing and what was going on around me. Unfortunately, that feeling has changed. When I open Facebook these days, the only feeling I get is disgust about the grandstanding and ego-casting that is happening there way to much. It is the same thing that happens if people get to much attention in the real world: They get supercilious, start to actually need all the attention and feel obligated to attract all the approval of the other people around them.

The sad thing about that development is that Twitter and Facebook could really bring value to our world. They could help to stay in contact, to bring people closer together over large distances and they can help this world to overcome some of the biggest problems we face today: Biased media, censorship and ignorance.

The good thing is: Publicity is one of the most volatile things there are, and therefore, I expect those self-exposing images to be gone a certain while from now. And if we get lucky, someone will fill that void with sustainability and balance by using those great ideas for something useful.